QR Code Press

Total Immersion shows of latest work in augmented reality

09/14/201209/14/2012 Sam Lambert

Total Immersion Augemented reality video

Total Immersion attends IBC 2012 to show off new innovations Total Immersion, a leading augmented reality developer, is one of the company’s attending the IBC 2012 event in the Netherlands and has been demonstrating the latest innovations to come to the field of online shopping. Mobile technology is becoming more common, and as it does so it is also beginning to play a more important role in the lives of consumers. E-commerce and mobile commerce are changing the way people shop for products online and in stores and Total Immersion…

eBay touts mobile commerce as reason behind aggressive growth

07/26/201207/25/2012 Stephen Vagus

Retailer announces strong revenues and earnings in 2012 Online retail giant eBay has announced stronger-than-expected revenues and earnings this week, which has caused shares in the company to spike by 8.5%. According to the company’s report, it has witnessed a 23% increase in its revenue in the second quarter of 2012. The report shows that the company’s net income has increased by 144% over the levels it had been in the second quarter of 2011. eBay CEO John Donahoe believes that he knows exactly why the company has experiences such…

Mobile spending on Christmas day increases by 173 percent this year

12/28/201112/28/2011 John Montgallo

This year, consumers across the United States didn’t hesitate to continue their holiday shopping on Christmas day just because the malls were closed, as online sales jumped by 16.4 percent over last year, and the mobile shopping spiked sharply by 117.8 percent. This retail data is according to IBM’s Coremetrics. It observed trends that were comparable to what was seen over Thanksgiving, as well. A growing number of customers were visiting retailers using their smartphones and tablets to make their purchases when the stores were closed. In fact, according…

Tesco announces the trial use of AR technology

11/19/201111/18/2011 Jennifer Goula

The Tesco retail giant company has announced that it is testing new augmented reality technology that permits the users of mobile devices to view 3D images of products online and in store before a purchase is made. Tesco’s trial augmented reality technology use will allow its shoppers to view three dimensional projections of products before they are purchased using a new system from Kishino, a company in the United Kingdom. The use of the technology involves scanning the product’s QR code using their mobile device’s webcam. The QR codes are…

Waitrose partners with Blippar to bring augmented reality to online shopping

11/10/201111/10/2011 Jennifer Goula

Waitrose, a grocery retailer, has partnered with Blippar, makers of a powerful augmented reality platform of the same name, to launch a new campaign that aims to make purchasing groceries online more intuitive. Blippar is becoming a popular tool for retailers and other businesses because it allows them to engage consumers in a more dynamic manner by transforming static advertisements and printed materials into immersive 3D, virtual reality experiences. Waitrose recently launched a new 90-second commercial. Viewers with the Blippar mobile app were able to unlock exclusive content embedded within the…