QR Code Press

Research suggests improvements for QR codes

01/10/201201/10/2012 Sam Lambert

The results of research recently released by Chadwick Martin Bailey (CMB) have determined that nearly 50 percent of smartphone owners who have devices capable of scanning QR codes have already done so at least once, and that among them, almost one in every five had followed up by making a purchase. These positive numbers are encouraging for marketers who have been including the barcodes in their mobile strategies, and for those who have been planning to do so in the near future. The research was performed by both CMB and…

Marketers more enamored with QR codes than consumers are. Awareness may be the issue

01/08/2012 Stephen Vagus

*We like this video by scan.me showing the tremendous potential along with how user friendly the QR code can be. Mobile technology is coming to dominate the marketing world. Marketers are particularly enamored with QR codes, as they allow for dynamic consumer engagements on a level that was unreachable in the past. Indeed, the codes have begun showing up everywhere from soccer fields to rental cars. Marketers often have a tendency to cling to strategies they believe will be a major hit with consumers, but QR codes have yet to…

New service offers free printable business cards featuring QR codes

01/07/201201/07/2012 Julie Campbell

An online printable business cards company, FreePrintableBusinessCards.net, which has been in operation since 2005, has announced that it is now offering the ability to use a web-based service to create business cards featuring a QR code. These printable business cards are available to users for free and provide them with up to 350 characters of space in which to enter their contact, brand, and product or service information. The creator of the site, Kevin Savetz, explained that QR codes are making their way into every part of our lives, ranging…

Simon on the Streets launched new QR codes campaign to raise funds for the homeless of the UK

01/02/2012 Stephen Vagus

QR codes are widely known for their uses in marketing, but their uses in the world of charity are gaining momentum. Simon on the Streets, a homeless charity based in the United Kingdom, has launched a new QR code campaign with the help of Propaganda, an agency of business strategists. Together, the pair have printed QR codes on simple pieces of cardboard and placed them around the towns of Leeds, Huddersfield and Bradford. The codes have been placed amongst blankets, bottles of water and a bag full of useful goods…

Creating QR codes with greater visual impact and appeal

01/01/201212/31/2011 Julie Campbell

QR codes may be increasing in popularity, but the standard black and white, square image has not offered much in terms of beauty of visual appeal. Fortunately, as the technology for their design improves, so do the possibilities for altering their appearance. The following are some of the techniques that can be used to convert a boring, relatively ugly and plain barcode into an image that will contribute to the appearance of an ad and attract the smartphone user to scan it. • Introduce color to the QR code –…