QR Code Press

5 QR code techniques that encourage consumer engagement

12/30/201112/30/2011 Jesse Collins

QR codes have come a very long way since their original use as a car part tracking solution, and their purpose is continuing to expand with the growing penetration of smartphones that have the ability to scan them for various outcomes. Marketers can provide consumers with any number of different forms of interactive experience that can help to spread a message and boost sales at any time of day or night, no matter where the device user may be. Among the various QR code opportunities that have been discovered so…

Permanent labels featuring QR codes becoming more popular amongst businesses

12/28/2011 Stephen Vagus

As consumer continue to grow more aware of QR codes, some retailers are looking to use the codes on permanent labels for branding purposes. Permanent labels are a staple for retailers and are a good way to reinforce an emerging brand. QR codes can work well with permanent labels as the information embedded in the codes can be changed without having to alter the code itself. This allows companies to narrow their focus on a small number of codes while gaining all the benefits they have to offer. Nameplates for…

Research and Markets report shows 4,500% growth in QR code scans in 2011

12/23/2011 Jesse Collins

Research and Markets, a market research firm, has released a new report concerning the growth of QR codes and how much they have been scanned this year. 2011 has been a successful year for the codes as many more companies have begun incorporating them into their marketing campaigns. Awareness of the codes has been swelling amongst consumers, who had never before been exposed to such mobile technology. The report details how quickly the codes have grown in a single year. According to the report, QR code scan rates have jumped…

Codee Software releases new QR code product geared toward the consumer

11/19/201111/18/2011 Stephanie Beck

Codee Software Inc. has just announced the launch of a brand new product aimed for the consumer directly, which will provide them with their own unique QR codes. This product release involves 47 pre-printed unique QR code vinyl decals and includes a year of mobile website hosting. It is sold at the company’s own website, Amazon.com, and at other online retailers for a retail price of $29.95. Though there is a growing awareness of QR codes, until now, they have been primarily restricted to use by businesses. However, the Codee…

The opportunity presented by QR code use

11/10/201111/10/2011 Jesse Collins

As the use of mobile marketing picks up at an exponential rate, various techniques are being tested and scrutinized, in the attempt to decide whether or not they are worthwhile. QR codes are no exception to this rule. These two dimensional bar codes are being viewed as an effective technique for bridging the gap from the real world into the mobile environment. However, they do still have their limitations. Understanding them is key to getting the most out of their use. QR codes allow smartphone users to scan a code…