QR Code Press

Report shows that consumers are apathetic towards QR codes

09/05/201109/05/2011 John Montgallo

The future of QR codes seems somewhat bleak, according to a new study from Simpson Carpenter, a market research firm based in the UK. The results of the study show that consumers are apathetic to QR codes as a whole. These results clash with other studies that suggest otherwise as well as a growing number of companies that are adopting the barcodes. Researchers from Simpson Carpenter note that the codes themselves are not problematic; the issue lies with consumers that know nothing about them. The study shows that only 36%…

QR codes appear at gas stations around Texas

09/05/201109/05/2011 Jorge Gonzalez

The Texas Department of Agriculture (TDA) has issued a new compulsory fuel pump sticker that is to be applied to all fuel pumps throughout the state. The sticker is emblazoned with a QR code in an effort to provide consumers with more in-depth knowledge about where they get their gas. The codes have been getting a swell of interest from governmental agencies lately, most of which comes in regards to transportation. In using the codes, the TDA hopes that consumers will feel that the agency is paying more attention to…

QR code use among legal and medical professionals on the rise, according to Vizibility study

09/02/201109/02/2011 John Montgallo

Vizibility Inc., a company specializing in personal and business branding, has released the results of their latest study concerning the adoption of QR codes. The 2d barcodes have been steadily growing in popularity amongst businesses since they made an appearance on U.S. shores in 2008. Recently, the number of legal and medical professionals using the codes has been growing. Vizibility’s study shows that the legal community has been adopting the codes at a rapid rate. Attorneys from around the country are discovering the usefulness of QR codes and how they…

Location is as important to mobile marketing as it is to real estate

08/30/2011 Stephanie Beck

Mobile devices have made location and its context important to mobile marketing for the first time ever. Mobile marketers are being advised to consider the location of their audience and to attempt to anticipate their movements in order to be able to create the mobile experience with the maximum possible potential. The internet for desktop and laptop computers, and television have not provided a platform that is adequately portable that precise location would have the impact that it has through the use of smartphones and tablet devices. Mobile devices make…

QR codes may save the print industry; study shows that printed QR codes are more successful than their digital counterparts

08/17/201108/17/2011 Stephen Vagus

Advertisers have come to adore QR codes. The advent of the digital era has brought about the decline of printed publications which, in turn, has lead to diminishing returns from printed advertisements. Advertisers have had trouble traversing the online world as there is no guarantee that consumers will pay any attention to their attempts at marketing, especially when there are programs that can get rid of advertisements altogether. QR codes, however, are still shrouded in mystique, enticing the curiosity of consumers while offering them a valuable service. The codes may,…