Likewise Social Media Solutions, a social marketing and management firm based in Canada, has launched a new QR code application that aims to help restaurants connect with mobile consumers. The application is called QR-IQ and its goal is to make static advertisements and information available to consumers more dynamic. The new application is available to any restaurant that has an interest in using QR codes. The codes generated by the application can be scanned by any barcode scanning application that consumers can get their hands on. QR codes are becoming…
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Sitomic releases print ad tracking with QR code manager
Sitomic.com has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from those advertisements. The concept is that a unique QR code is created for every…
Read MoreLevelUp follows an example left by Starbucks concerning mobile payments and businesses
LevelUp, a mobile payment platform for smart phones and other mobile devices, has re-launched one of its most popular services. The service was once built to track deals and bargains offered by local retailers in any given area. LevelUp chose to discontinue the service because it did not mesh well with the platform at the time. Now, however, the company has taken a new approach to developing a new system, one that is based loosely on a model being used by Starbucks. Starbucks’ mobile payment system uses an app that…
Read MoreScan mobile company uses QR codes to create a stir among the crowds
*Great video by scan.me explaining what a QR Code is Founded in 2011 by Garrett Gee, a Brigham Young University student, Scan is a company that creates technologies such as NFC image recognition and QR codes in order to bring businesses and individuals from the real world together into the digital sphere. It has not yet been a year since Scan’s app was released, and it has already received over 10 million downloads from the Android Marketplace and the Apple App Store. There are users of the application in over…
Read MoreQR codes a big hit with law enforcement agencies in Florida
As QR codes become more mainstream, consumers are growing more comfortable and familiar with the black and white, blocky patterns. People most often see these codes in association with marketing campaigns from companies looking to engage mobile consumers. In Florida, however, the codes are much more than simple advertising tools. Throughout the state, law enforcement agencies are beginning to use to codes to help solve crimes and distribute important information to the public. At the Boca Raton Police Department, the codes are coming in handy as a way to remind…
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