QR Code Press

Action needs to be taken to save the QR code

01/07/2012 Jennifer Goula

QR codes may be widely recognized in the mobile marketing world as having a tremendous amount of potential – the majority of which hasn’t even been identified yet – but at the same time, the future of these two dimensional barcodes is becoming shaky, and it may only continue to decline unless the right action is taken to rescue them. Over the last few years, QR codes have made some headway into popularity, including the use by large corporations such as Google, which is highly involved in mobile. However, the…

Simon on the Streets launched new QR codes campaign to raise funds for the homeless of the UK

01/02/2012 Stephen Vagus

QR codes are widely known for their uses in marketing, but their uses in the world of charity are gaining momentum. Simon on the Streets, a homeless charity based in the United Kingdom, has launched a new QR code campaign with the help of Propaganda, an agency of business strategists. Together, the pair have printed QR codes on simple pieces of cardboard and placed them around the towns of Leeds, Huddersfield and Bradford. The codes have been placed amongst blankets, bottles of water and a bag full of useful goods…

Creating QR codes with greater visual impact and appeal

01/01/201212/31/2011 Julie Campbell

QR codes may be increasing in popularity, but the standard black and white, square image has not offered much in terms of beauty of visual appeal. Fortunately, as the technology for their design improves, so do the possibilities for altering their appearance. The following are some of the techniques that can be used to convert a boring, relatively ugly and plain barcode into an image that will contribute to the appearance of an ad and attract the smartphone user to scan it. • Introduce color to the QR code –…

Permanent labels featuring QR codes becoming more popular amongst businesses

12/28/2011 Stephen Vagus

As consumer continue to grow more aware of QR codes, some retailers are looking to use the codes on permanent labels for branding purposes. Permanent labels are a staple for retailers and are a good way to reinforce an emerging brand. QR codes can work well with permanent labels as the information embedded in the codes can be changed without having to alter the code itself. This allows companies to narrow their focus on a small number of codes while gaining all the benefits they have to offer. Nameplates for…

New Google Chrome extension makes online QR code scanning easier

12/24/201108/26/2012 Jennifer Goula

More QR codes have begun showing up on websites in recent months. While QR codes have become very popular in the world of marketing, their use on websites can be somewhat counter intuitive. The codes must be scanned by a smart phone equipped with a barcode scanning application. These apps use the phone’s camera to decipher the information embedded in the codes. The problem is that a phone’s camera can, at times, have difficulty properly viewing a computer screen, making it impossible to scan the code. A new extension for…