QR Code Press

QR codes may mean the end for SEO marketing

08/30/201108/30/2011 Jesse Collins

Despite their prowess in advertising, QR codes are beginning to clash with an established and popular marketing technique. Search engine optimization, or SEO, is a marketing trend that has grown in prominence since online content started to generate significant revenue. The concept guiding the technique is to tailor content so that it will appear in search engines. This often involves filling written work with a number of keywords that are meant to be strategically placed so as to catch the all-important eye of Google and other search engines. QR codes,…

U.S. Army launched QR code initiative to connect with the people

08/16/201108/16/2011 Stephen Vagus

The context in which QR codes can be used is expansive. Though the codes were originally developed by Denso Wave to track inventory for Toyota, use of the codes has branched out into the marketing industry to great success. The codes became popular in Japan and can be found nearly everywhere in big cities like Tokyo, but their influence spread quickly to the U.S. Now, the codes have become a staple in marketing, especially among marketers keen on grabbing the interest of smart phone users. The appeal of QR codes…

QR codes take to the streets with new stencil generator from FAT

07/23/201107/23/2011 Stephen Vagus

What was once thought of as a fickle fad has now become a full-fledged phenomenon. Street art has been gaining momentum for some time. Artists would be hard pressed to find a better venue than public sidewalks and the sides of buildings, which can carry their messages far and wide. The Free Art and Technology Lab (FAT), an organization that seeks to enhance the public domain through various applications of media, have taken a particular interest in street art and have produced a new product, which they are using to…

QR code campaign for champagne

06/11/201106/11/2011 Stephen Vagus

Bollinger, the famed Champagne house in France, has launched their new mobile marketing campaign. The campaign, called “Life Can Be Perfect,” makes use of QR codes which are integrated into the historic logo of the company. The codes have been appearing in a number of classified ads in several newspaper publications throughout Europe and Australia. QR codes are not often seen in the classified section and Bollinger’s have drawn a significant amount of notice. The ads promote an international competition to mark the 50th anniversary of the company’s most prestigious…

Smart trash cans help educate

06/05/201106/05/2011 Jesse Collins

Nearly 500 new trashcans have appeared across the Santa Monica coastline. While trashcans are nothing new to the beaches of Santa Monica, these happen to be “smart.” Each can has its own QR code, supplied by Heal the Bay, a non-profit environmental group, and the City of Santa Monica. The two organizations have come together to launch a new website, Santa Monica Beachcast, in an effort to keep residents and beach-goers informed about issues concerning the beaches. When scanned, the codes resolve to the Beachcast mobile website. From there, people…