QR Code Press

U.S. business owners starting to embrace the ease of QR code advertising

05/18/201105/18/2011 John Montgallo

Last Thursday, the Memphis Society of Entrepreneurs, an assortment of high ranking business and community leaders, hosted the Merging Media roundtable forum. The event was a discussion regarding the emergence of the mobile marketing industry and its widespread influence in a number of business sectors. The keynote speaker was Dave Barger, CEO of LunaWeb, a leading web design company. Barger singled out QR codes as one of the more promising marketing tools. When the codes first started becoming popular in the U.S., many doubted their longevity. They proved to be…

Vital QR code education needed in the U.S.

05/17/2011 Jorge Gonzalez

QR codes are just about everywhere these days. Their sudden rise in popularity over a short period of time has left many at a loss for what the codes are. A staggering number of businesses have been adopting the codes, but few are taking the time to show consumers why they are so important. Hamilton Chan, founder of Paperlinks, a mobile marketing company that specializes in QR codes, believes that western society has entered a vital education period when it comes to mobile technology. After this period is over, he…

No more lines with paperless QR movie tickets

05/14/2011 Jorge Gonzalez

Village Cinemas, an Australia based cinema chain, has launched their new QR code driven service that will help movie goers skip lines. Etickets are becoming a popular alternative to standing in line at the local theater. However, buying tickets online means either having to print them out at home or have them printed at the theater. Village aims to take advantage of this growing trend by offering a service that allows customers to buy tickets online but not have to worry about printing them later. By going to Village’s mobile…

Bring color to a black and white world with QR code art

05/13/2011 L. Green

As mobile marketing gains steam in the world of business, QR codes are becoming popular in the world of art. The codes have been used in number of art exhibitions and museums around the world. They are most often used to bring visitors the mobile websites where they can find more information about the artists and their works. However, the codes themselves have proven to have a surprisingly aesthetic appeal. Once criticized for their blocky, black and white pattern, QR codes have been adopted into the realm of avant garde…

U.S. Postal Service offering discounts for QR code usage

05/11/2011 Stephen Vagus

Many in the mobile marketing industry believe that society is reaching a “critical mass” of smart phone use. This puts QR codes at the tipping point toward becoming a mainstream technology. Citing research from Mobio, a leader in QR code solutions for businesses around the world, which shows that QR code scanning increased by 1,200% in the last six months of 2010, more businesses are adopting the code as part of their marketing campaigns. QR has proven to be so popular that even the United States Postal Service is encouraging…