QR Code Press

Fiat’s new QR code campaign on the road

05/04/201105/04/2011 John Montgallo

Leo Burnett, one of the world’s largest advertising firms, has entered the mobile marketing arena by crafting a QR code campaign for Italian car maker, Fiat. A growing number of advertisers are incorporating QR codes into their efforts in an effort to make ads more dynamic and interactive. Companies are becoming increasingly invested in mobile marketing strategies as the world’s consumers become more attached to wireless devices. Fiat is one of the first auto makers to use the codes for marketing, but not the first to put them to good…

Music fans reap rewards of exclusive QR code offers

05/03/2011 Jorge Gonzalez

The music industry has always been on the cusp of technologic innovation when it comes to promotion. Driven by artists and bands that are keen to establish their personas firmly in the minds of fans, marketing becomes an all encompassing aspect in the industry. Marketing forms the basis through which a bands image, attitude and sound are pressed into the minds of music lovers around the world. As mobile technology is becoming more advanced, new marketing possibilities are emerging and many are flocking to QR codes. QR codes have become…

It’s time for U.S. printers to pay more attention to QR codes

04/30/201105/01/2011 Jorge Gonzalez

Mobile marketing is a hot topic in today’s business world. The industry has been advancing rapidly as smart phones and other mobile devices rise to prominence in the lives of consumers. This growth is due, in part, to the prevalence of QR codes. The codes have been around for years but were only used for keeping track of inventory before the advent of smart phones. QR codes are hailed for their versatility and ability to dynamically engage consumers. They can also breathe new life into a once favored medium. “Printers…

Testing QR codes for proper linkage

04/30/201105/02/2011 Stephen Vagus

Color Card Administrator, a provider of digital and print business card solutions, has announced that they will be taking part in a new, nationwide test. The test will determine the accuracy of mobile QR reading applications available to iPhone, Android, Nokia and Blackberry smart phones and mobile devices. While the applications can scan codes with little difficulty, there have been issues regarding the codes ability to track the scans from certain applications, leading to gaps in marketing data. An applications inability to sync with codes is likely due to developers…

QR codes can be a powerful tool for business owners today

04/28/201105/01/2011 Jennifer Goula

Several web-based platforms are popping up, aiming to help people to better understand QR codes and how they work. The barcodes are often seen as obscure, blocky patterns that have more in common with abstract modern art than advertising. This unfamiliarity is slowing the acceptance of the codes somewhat in western society. As more companies begin to incorporate the codes, these web platforms are emerging to combat the misconceptions surrounding the codes. QR codes are a powerful marketing tool, enabling businesses to connect with consumers in real-time. The codes have…