QR Code Press

Why pay to generate a QR code when you can get it for free!

04/27/201104/26/2011 Stephen Vagus

Crouser & Associates, a business consultation firm, has published a new survey of the printing industry. The firm studied the operations of 124 printers from around the U.S., paying special attention to the company’s pricing policy on their QR code services. The survey found that 50% of printers charge for code generation, with prices ranging from $5 to $500. Only 25% do not charge for generating the codes, with another 17% considering fees in the future. As QR codes have become more popular in the marketing and social world, many…

Dress up your QR Code

04/26/201104/26/2011 Sam Lambert

The black and white blocky patterns known as QR codes have left many in awe of their marketing versatility. Meanwhile leaving others wondering if the codes could, somehow, be more visually appealing While the codes can feature a number of different designs, many shy away from incorporating them for fear that they might interfere with a smart phones ability to scan it. QR codes are not alone in their field, however, and competition is fierce in mobile marketing. Both NFC and Microsoft Tags are aesthetically unique. NFC tags can take…

The Great Mobile Marketing Debate…QR Codes in or out?

04/25/2011 Stephen Vagus

Technology is changing the way people interact with the world around them, change that is coming at an alarming rate. Two decades ago, few would have believed that TV commercials would become interactive. Fewer believed that cell phones would be useful anything more than phone calls. Now, interactive marketing isn’t simply a fantasy: It’s a standard. Companies that don’t adhere to the latest technological trends are often left behind by consumers who are always on the lookout for a quicker, more engaging experience. Mobile technology is the latest trend. Oddly…

Picking the right wine just got a little easier

04/23/2011 L. Green

Inspired by the success of their contemporaries, more wineries are flocking to QR codes to boost their mobile marketing power. The codes have been gaining traction with vineyards due to their ability to provide engaging content to consumers. Many are taking advantage of the popularity of social media, using the codes to link to their online profiles and make use of social promotion. Despite some industry leaders initially deeming the codes as a marketing phase, they are being won over by their prowess and versatility. J Vineyards & Winery is…

The elusive iQR code pops into sight but only for a second!

04/22/2011 Stephen Vagus

Once upon a time, QR codes were block, black and white patterns on the back of car bumpers. Now, they come in all shapes and sizes. First developed by Denso Wave, a subsidiary of Toyota, they were used to track inventory. During the advent of mobile devices, the codes became famous in Japan and Asia, with their popularity diminishing as they traveled further west. Since their incorporation into society, the codes have evolved from the black and what mosaics to colorful designs. New codes are emerging tentatively into the world…