QR Code Press

A leader in cake decorating – Wilton Enterprises unveils their “SWEET” QR code campaign

04/22/201104/22/2011 John Montgallo

Mobile marketing may be something the East has had for several years now, but it is a growing trend for businesses in the West. More companies are looking to take advantage of the growing use of smart phones and other smart devices, instituting marketing campaigns geared at engaging a new generation of tech-savvy consumers. QR codes play a fundamental – indeed, all encompassing – role in mobile marketing. QR codes have already been used in a number of innovative campaigns, the most impressive of which…

New QR code app looks promising for all sorts of uses

04/21/201104/21/2011 Jorge Gonzalez

QR codes are proving themselves to be much more than the marketing tools they were originally perceived as. The codes are now being used as a means for transferring files between mobile devices, a process that has traditionally been restricted to USB cables. Scansfer is a new mobile application that accomplishes what no other QR based app can do. The application has recently entered a new phase of testing and is available for the Android platform. This marks new territory for the codes, but not a new concept. Resume’s and…

Mobile marketing company claims affordable solutions to a must mobile commerce world

04/21/2011 Jennifer Goula

Mobile marketing continues to be an area of interest for many companies the world over. These businesses are making strides to optimize their online presence to be more compatible with mobile technology. Mobi2Go.net, a subsidiary of Shark Communications and a mobile web developing firm, has announced their new service, which is aimed at making mobile marketing more efficient and affordable. The company will be relying heavily on the use of QR codes as a way to cut costs. Shark Communications creative director Peter Jacobs says that the service is an…

Hidden QR codes in video game prove to be scan worthy

04/21/201104/21/2011 Stephen Vagus

A growing number of QR codes have been appearing in mainstream video games. Developers have begun to recognize the barcodes as a tool to further engage players and provider a more in depth experience. Borderlands, a first-person shooter, was the first to use the codes back in 2009. Nintendo has used them as a way for players to share their digital avatars. Other developers have tried using the codes, but few have been successful in grabbing player’s attention. THQ, a game development company based in California, recently released their much…

Axicon Services releases QR code upgrade

04/05/2011 Jennifer Goula

Oxford based Axicon Services, a leading barcode verification solution provider, has announced the launching of their latest service to make use of QR codes. The codes will be used to better facilitate registration systems for clients, allowing consumers to sign up for services via QR scanning. Axicon’s customers will also be privy to expert advice from the company’s Barcode Bureau. The codes are able to encapsulate a large amount of data in a comparatively small space. While the codes can be generated for free, a number of agencies have emerged…