Tag: qr code software

Rock the Vote looks to inspire young people to vote by using QR codes

Stephen Vagus
QR Code Tshirts

As presidential campaigns begin to pick up steam in the U.S., QR codes are likely to play a significant role in getting young, tech-savvy people to vote. Popular non-profit group Rock the Vote has teamed with clothing brands Junk Food and Threads for Thought to launch a new QR campaigned aimed at bolstering the political power of young generations. Rock the Vote has created a series of QR codes that will be branded on shirts from both clothing companies. The group believes that these codes are popular amongst young people,…

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Facial Codes investigates the link between people and photography

Stephen Vagus
Photo by Kamarule

QR codes and art are colliding once again, this time by the work of Singapore photographer Kamarule. The photographer has launched a new series called Facial Codes. The series aims to explore the relationship people have with 2D images. As an art form, photography has enjoyed a great deal of appreciation over the past several years. Photographs have become a large part of people’s lives and many use them to express their emotions. This relationship is often very complex, leading Kamarule to investigate the matter more thoroughly. The Facial Codes…

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Kimberly-Clark launches new QR code campaign to keep patients safe while in the hospital

Stephanie Beck
QR Code Patient Safety Education Program

Kimberly-Clark, a U.S. corporation that primarily produces paper products but has ventures in the health care industry, has announced the launching of a new QR code campaign called the QR Code Patient Safety Education Program. The company is working with the Safe Care Campaign, an organization that works to eliminate hospital acquired infections. Together, the two organizations aim to help patients educate themselves while staying at hospitals or other health care facilities. They believe that QR codes are the best way to accomplish this aim because of the widespread ownership…

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Qrickit wants to pay consumers to scan QR codes

Stephen Vagus
QR Code Marketing

QR codes have become very common in print advertisements. Despite this, consumers have shied away from scanning the codes. Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return. Thus, Qrickit, a marketing and management firm based in Canada, has…

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Social Passport seeks to raise the bar on consumer loyalty programs by incorporating QR codes and NFC tags

Stephen Vagus
QR Code Service

Social media and customer loyalty program have enjoyed a favorable union for several years. These customer loyalty programs often come in the form of daily deals and offers to consumers. The idea quickly grew in popularity amongst consumers, but businesses are now questioning its merit as the market becomes over saturated. Indeed, a significant number of businesses are adopting customer loyalty deal schemes, making it difficult to justify the return-on-investment and effectiveness of these programs. As companies question the value of these programs, Social Passport, a real-time social networking company,…

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