QR Code Press

European chess magazine uses QR codes to serve fans of the sport

03/05/2012 Stephen Vagus

Chess may not get a great deal of attention from all over the world, but in Europe the sport is a big deal. Given that chess players and enthusiasts are often very tech-savvy, their interests can often be piqued with the use of technology. This has led the French magazine Europe Echecs to make use of QR codes in its latest issue. The publication believes that the codes will help engage readers with new content and enable them to find the information they are looking for easier. The March issue…

Competitrack report shows QR codes’ rise to stardom in 2011

03/03/201203/02/2012 Stephen Vagus

Competitrack, a full service advertising tracking firm, has released a new report concerning the performance of QR codes in 2011. Last year, QR codes exploded in popularity, appealing to a multitude of companies looking to connect with consumers with smart phones and other mobile devices. Though the codes had been around for years in Asian markets, they were still very new in the West, where consumers had little experience with such technology. Competitrack’s report suggests that that unfamiliarity is rapidly evaporating. The firm analyzed some 7,300 advertisements using datamatrix barcodes,…

Oxfam to transform stores into social museums with QR codes

02/28/201202/28/2012 Stephen Vagus

Oxfam, a conglomerate of organizations that seeks to obliterate poverty and injustice around the world, has begun using QR codes to teach people about the history behind second-hand goods. The organization is using a new mobile application called Shelflife. Shelflife functions as a barcode scanner, allowing users to unlock the content contained within QR codes. Oxfam owns a chain of stores that contains second-hand goods and will be creating QR codes for each item. When these codes are scanned with the Shelflife application, consumers will be able to learn the…

Tag Smart Pets announces new service that lets people find their missing pets with the help of QR codes

02/24/201202/24/2012 John Montgallo

In the United Kingdom, more than 5,000 pets go missing each week. Most never find their way back home, despite the best efforts of their owners. Over the years, emerging technologies have made it easier for people to find their furry friends when they get lost, but it can be quite expensive to equip an animal with a radio frequency chip that is always broadcasting. Tag Smart Pets, a company specializing in mobile technology for animals, has announced a new QR code service that is designed to be a cost…

Codee Software announces the opening of its App Store

02/20/201202/20/2012 L. Green

Codee Software Inc. has now released the next version (2.0) of its QR code platform, at the same time that it has opened the doors of its Codee App Store. The Codee App Store is designed to provide mobile consumers with a range of different apps that will give them better use and control over the QR codes that they use in their everyday lives. They can buy a QR code app that is relatively inexpensive and goes above and beyond the traditional scanning app. These also provide consumers with…