Tag: qr codes advertising

Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

Julie Campbell
US Post Office QR Code Discount

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…

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Chevrolet Spark EV prototypes feature QR code

Sam Lambert
Chevrolet QR Code for Electric Car

Each of the six new prototypes for the Chevrolet Spark EV, the latest of the manufacturer’s line of electric cars, now features a QR code which has been prominently displayed on its door panels to allow mobile phone users to scan them and learn more about the vehicle. The vehicles are currently undergoing Southern California road testing, so the displayed QR codes will allow consumers to get a closer look at this vehicle even before it is available for sale. When they do use their smartphones or tablet computer mobile…

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Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats

Jorge Gonzalez
qr code chocolate

Chocolate Graphics, a unique confectioner company that specializes in personalized embossed chocolates, has now released a product that can allow businesses to take advantage of QR code marketing. The product is a chocolate treat that features a QR code embossed on top, which can be scanned in order to direct mobile device users to app downloads or mobile websites as per the wishes of the customer. This allows the recipient of the chocolates to obtain information and then follow it up with a sweet treat. The QR code embossed chocolates…

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QR code allows smartphone users to adopt a tree in D.C

John Montgallo
QR Code Adopt a tree

The District Department of Transportation’s (DDOT) Urban Forestry Administration (UFA) is currently piloting a project that allows residents of Washington DC to use their smartphones to scan QR codes in order to adopt a tree. DDOT has already planted more than 3,900 trees throughout the city, each of which features a QR code that can be scanned with a smartphone. When they are scanned, the device user can adopt that tree and join the Canopy Keepers program in the city. Though DDOT does provide the trees it has planted with…

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CBS Outdoor survey shows that QR codes are more popular than augmented reality and NFC advertisements in Europe

John Montgallo
Mobile Marketing QR code

A new survey from CBS Outdoor, an advertising firm specializing in outdoor media, shows that mobile marketing is becoming more popular in Europe. The survey examines the reach of mobile technologies – specifically QR codes, augmented reality and NFC technology. These technologies have become very popular in the world of marketing because of the ability to connect with mobile consumers. Amongst marketers, QR codes were once the favored tool before augmented reality and NFC took consumers interaction to new levels. The survey from CBS Outdoor, however, suggests that consumers do…

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