QR Code Press

Smartphone using motorists in Michigan to experience a new drunk driving enforcement campaign

03/16/2012 Jorge Gonzalez

In Michigan, hundreds of restaurants and bars will be taking part in a campaign that uses QR codes on drink coasters to make it easier for drivers who drink to find a safer alternative to get home than getting behind the wheel. The campaign was created by the Office of Highway Safety Planning (OHSP) as an element of their drunk driving enforcement campaign for spring. When the barcode on the coaster is scanned, the smartphone app will provide the user with a number of different local cab company options as…

Rock the Vote looks to inspire young people to vote by using QR codes

03/16/2012 Stephen Vagus

As presidential campaigns begin to pick up steam in the U.S., QR codes are likely to play a significant role in getting young, tech-savvy people to vote. Popular non-profit group Rock the Vote has teamed with clothing brands Junk Food and Threads for Thought to launch a new QR campaigned aimed at bolstering the political power of young generations. Rock the Vote has created a series of QR codes that will be branded on shirts from both clothing companies. The group believes that these codes are popular amongst young people,…

Café Causette launches new campaign to find the best mini-burger

03/15/201203/15/2012 Jennifer Goula

Hong Kong’s Cafe Causette has launched a new QR code campaign that gives consumers a chance to decide the fate of the café’s menu. The café has introduced five new mini-burgers to their menu, each of which is associated with their own QR codes. The campaign aims to engage customers in a new way. Café Causette is looking to engage the growing number of consumers with smart phones and other such mobile devices in Hong Kong and believes that QR codes are the best way to accomplish this. By scanning…

Facial Codes investigates the link between people and photography

03/15/201203/15/2012 Stephen Vagus

QR codes and art are colliding once again, this time by the work of Singapore photographer Kamarule. The photographer has launched a new series called Facial Codes. The series aims to explore the relationship people have with 2D images. As an art form, photography has enjoyed a great deal of appreciation over the past several years. Photographs have become a large part of people’s lives and many use them to express their emotions. This relationship is often very complex, leading Kamarule to investigate the matter more thoroughly. The Facial Codes…

Kimberly-Clark launches new QR code campaign to keep patients safe while in the hospital

03/14/201203/14/2012 Stephanie Beck

QR Code Patient Safety Education Program

Kimberly-Clark, a U.S. corporation that primarily produces paper products but has ventures in the health care industry, has announced the launching of a new QR code campaign called the QR Code Patient Safety Education Program. The company is working with the Safe Care Campaign, an organization that works to eliminate hospital acquired infections. Together, the two organizations aim to help patients educate themselves while staying at hospitals or other health care facilities. They believe that QR codes are the best way to accomplish this aim because of the widespread ownership…