QR Code Press

Understanding mobile loyalty platforms that are non-transactional

03/14/201203/14/2012 Jorge Gonzalez

A mobile non-transactional loyalty platform is the type that allows a smartphone customer to receive a reward for various types of behaviors such as mobile “check-ins”, and they come with both benefits and drawbacks. The primary drawback to loyalty platforms that are non-transactional is that when a reward is offered to the consumer, and that reward has true cost and value, there is no way to track whether or not that consumer will go on to make a purchase and, if a purchase is made, there is no way to…

Qrickit wants to pay consumers to scan QR codes

03/13/201208/26/2012 Stephen Vagus

QR codes have become very common in print advertisements. Despite this, consumers have shied away from scanning the codes. Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return. Thus, Qrickit, a marketing and management firm based in Canada, has…

Social Passport seeks to raise the bar on consumer loyalty programs by incorporating QR codes and NFC tags

03/12/2012 Stephen Vagus

Social media and customer loyalty program have enjoyed a favorable union for several years. These customer loyalty programs often come in the form of daily deals and offers to consumers. The idea quickly grew in popularity amongst consumers, but businesses are now questioning its merit as the market becomes over saturated. Indeed, a significant number of businesses are adopting customer loyalty deal schemes, making it difficult to justify the return-on-investment and effectiveness of these programs. As companies question the value of these programs, Social Passport, a real-time social networking company,…

Large corporations add the mobile channel to marketing strategy

03/10/201203/10/2012 John Montgallo

CommerceTel has been making significant advances forward into mobile marketing, joining a large number of other corporations that have made a priority of taking large steps into the use of the channel, including Disney and Toyota Motors. Mobile marketing has already proven itself to be so powerful that some of the top global corporations, such as Nike, chose not to advertise at all in their traditional positions at the Super Bowl in 2012. A recent article in Fortune magazine explained that Nike has placed a significant focus on mobile marketing.…

Restaurants get their own application to help connect with mobile patrons using QR codes.

03/10/201203/10/2012 Stephen Vagus

Likewise Social Media Solutions, a social marketing and management firm based in Canada, has launched a new QR code application that aims to help restaurants connect with mobile consumers. The application is called QR-IQ and its goal is to make static advertisements and information available to consumers more dynamic. The new application is available to any restaurant that has an interest in using QR codes. The codes generated by the application can be scanned by any barcode scanning application that consumers can get their hands on. QR codes are becoming…