Retail Marketing Trends: Gen Z, Pop Culture, and Generative AI Generative AI and pop culture might sound like buzzwords thrown together to impress a boardroom, but their influence on retail marketing is anything but superficial. These trends are shaping how brands connect with Gen Z and beyond, crafting strategies that are both smarter and surprisingly personal. And here’s where it gets interesting—in this collision of tech, culture, and creativity, we find tools and tactics that can feel as familiar as scrolling TikTok and as groundbreaking as tailored digital assistants. How…
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