Oxfam, a conglomerate of organizations that seeks to obliterate poverty and injustice around the world, has begun using QR codes to teach people about the history behind second-hand goods. The organization is using a new mobile application called Shelflife. Shelflife functions as a barcode scanner, allowing users to unlock the content contained within QR codes. Oxfam owns a chain of stores that contains second-hand goods and will be creating QR codes for each item. When these codes are scanned with the Shelflife application, consumers will be able to learn the…
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SpyderLynk introduces Snap-to-Buy mobile shopping solution for advertisers and publishers
Leading marketing technology firm, SpyderLynk, best known for its development of the SnapTag, has unveiled its latest release, the Snap-to-Buy technology that allows publishers and advertisers to integrate m-commerce into their traditional media ads. What Snap-to-Buy provides is the ability to use traditional media, such as print ads in magazines, to connect the consumer to social, mobile, and m-commerce arenas. This fully-customizable technology lets brand advertisers provide consumers with the chance to obtain additional information about a product being advertised, “like” it on Facebook, share information about it with friends,…
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