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Mobile tech HitchBOT robot to cross Germany

01/21/201501/20/2015 Julie Campbell

After having made its way clear across Canada during the summer of 2014, the experiment is headed to Europe. A hitchhiking robot called the HitchBOT, that uses mobile tech to relay its progress back to its creators, was sent on a trip, last summer, and made its way from Halifax, Nova Scotia, Canada, to Victoria, British Columbia. Now, in partnership with a German science television program, it will be headed to Europe for new adventures. Even though the HitchBOT uses mobile tech, it is actually a relatively simple and basic…

Mobile app called Yik Yak linked to bullying and bomb threats

12/05/201412/02/2014 Julie Campbell

Concerns have been rising in schools with regards to this anonymous geographically specific comment wall. A mobile app called Yik Yak has been under fire over the last little while as a result of people who have been using it in order to bully others, as well as to go as far as to make bomb threats. The application, itself, is quite unique in that it allows people to post anonymously within a certain geographical area. The problems associated with the way that the mobile app has been used has…

Mobile Technology is Changing the World

10/18/201410/17/2014 Note From The Editor

Society has become heavily integrated with technology, perhaps irreversibly so. Many people now base their lives around technology, whether it be personal computers, televisions, or mobile devices. Mobile technology, in particular, has had a major impact on the world, especially in the way that people interact with one another. In some cases, the advent of smartphones has meant that people have had little need to interact with the people around them, but these devices have also given people access to the mobile Internet, allowing them to connect to millions of…

Social media marketing options from Facebook open to all advertisers

10/14/201410/11/2014 John Montgallo

The company has now announced that its “Audience Network” mobile ad platform to all developers and marketers. Facebook has now taken another leap in its mobile social media marketing businesses and is working to give its options and revenues through the channel accessed by smartphone and tablet users. This opens up yet another opportunity for mobile marketing firms interested in using Facebook to its fullest. Facebook’s Audience Network was first announced as a new tool for businesses to use social media marketing with ad targeting features that advertise more effectively…

4 Tips for Mobile Marketing

10/04/201410/03/2014 Note From The Editor

Mobile marketing has become a very important thing for many businesses. There are more people that use smartphones and tablets on a daily basis now than at any point in the past decade. People have become inseparable from their mobile devices and this means that marketing has had to shift to accommodate the demand for dynamic engagement. There are many ways that businesses can connect with mobile consumers and not all of them are expensive or difficult to put to use. Build a mobile website One of the most important…