QR Code Press

The top 4 important things to understand about call tracking

03/27/201903/30/2019 QR Code Press

Mobile phones have made communication easier over the years. A study conducted in the U.S concluded that business calls from search, social media, display, and other paid ads have increased by 110 percent since 2014. With several customers opting to call businesses, marketers need to track, attribute, and report on calls. By including offline calls and web-based conversations, marketers can determine the value they bring to advertisers. Over the past three years, AdWords has increased its ability to track and attribute phone conversations. If you are yet to realize the…

CAC deletes nearly 10,000 Chinese social media accounts

11/14/201811/14/2018 L. Green

Chinese Social Media Accounts - Teen Selfie - Mobile Phone

Thousands of social media accounts have been eliminated by the nation’s top cyber authority. The Cyberspace Administration of China (CAC) has erased almost 10,000 Chinese social media accounts that it found to be in violation of the law. The account holders were accused of posting online content that the CAC deemed to be vulgar, sensational or politically harmful. Accounts were eradicated for a variety of violations. More specifically, thousands of Chinese social media accounts were erased for violations such as, “spreading politically harmful information, maliciously falsifying (Chinese Communist) party history,…

Study finds most Americans can’t distinguish between social media bots and real humans

10/16/201810/15/2018 Jennifer Goula

Social Media Bot - Social Medai Platforms

Pew Research Center finds the majority of Americans believe these bots are used maliciously. A new study from the nonpartisan American fact tank has revealed that most Americans are not familiar with social media bots. Of the 4,500 adult Americans surveyed by Pew, while two thirds had at least heard of these bots, 34% said they were not aware of their existence. That being said, of those who had heard of the bots, 80% believe the accounts are used for nefarious purposes. The study gives insight into what the average…

Both Instagram founders have suddenly resigned without leaving an explanation

09/26/201809/25/2018 Julie Campbell

Instagram Founders - Instagram sign on hand - resign

The social network’s CEO Kevin Systrom, and CTO Mike Krieger are both leaving in a few weeks. The two Instagram founders currently heading the company have both announced their resignations. CEO Kevin Systrom and CTO Mike Krieger resigned suddenly and didn’t give any explanation as to why they plan to exit the social media company within upcoming weeks. A statement was left saying that both the chief executive officer and chief technology officer are leaving. Systrom released a statement earlier this week saying that both he and Krieger didn’t intend…

Snapchat to shut down in-app mobile payments service

07/24/201807/23/2018 Stephanie Beck

Snapchat in-app mobile payments sevice Snapcash to shut down - Snapchat on mobile

The closure of Snapcash has been confirmed by Snapchat. The in-app mobile payments service, Snapcash, offered through social media network Snapchat, will soon no longer be available. Some speculate the closure of the mobile payments service is due to it becoming more of a liability for the company than a utility. Snapcash was being used as a method to pay for private adult content over Snapchat. Although the reason behind shutting down the in-app mobile payments feature has yet to be disclosed, TechCrunch speculates that it may be due to…