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Facebook updates Pages to support mobile commerce

09/15/201509/13/2015 Stephen Vagus

mobile commerce facebook social media marketing

Facebook has launched a new update for its Pages service Facebook is working to become more accommodating of small businesses by enabling them to engage mobile consumers. The company has announced a major update to its Pages service, which will allow small businesses to better compete in the mobile commerce space. The updates aim to facilitate better communication between small businesses and consumers, and improved interaction may improve the online shopping experience for consumers interested in purchasing products online. 1 billion Facebook users visit Pages every month According to Facebook,…

Social media marketing product review strategies power up engagement

07/01/201507/25/2021 Julie Campbell

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising budget, then the power of the social media marketing strategy comes from…

Facebook continues with its mobile commerce initiatives

04/10/201504/08/2015 Stephen Vagus

facebook messenger mobile commerce internet

WhatsApp will be integrated into Facebook mobile app Facebook will be integrating WhatsApp into its mobile application for Android devices. WhatsApp is a mobile messaging platform that Facebook acquired for $1 billion in 2014. The social media company has been showing more interest in the mobile space, establishing itself as a leader therein and taking note of the growing popularity of mobile commerce. WhatsApp integration is meant to augment Facebook’s other mobile initiatives, including a plan to launch a new service that will allow users to send money to one…

Mobile commerce grows among social media companies

02/27/201502/25/2015 Stephen Vagus

Social media could have a major impact on mobile commerce this year Social media may propel mobile commerce to new heights this year. Entrepreneur Jesse Pujji, CEO of Ampush, an advertising technology firm, believes that 2015 will be the year of mobile commerce. Throughout the world, e-commerce has been experiencing strong growth, powered heavily by the consumers that are shopping and paying for products with their smartphones and tablets. According to Pujji, approximately 64% of the time people spend on mobile devices is spent on social media platforms like Facebook…

Facebook Lite mobile app launched

01/29/201501/28/2015 Julie Campbell

The most popular social network has now lightened up its central application for better functionality. The most popular social network in the world has now slimmed down its main mobile app and has launched Facebook Lite, in order to provide a lighter and more agile version of its experience, for improved function and less data consumption. This is being seen as a component of the social network’s effort to remain accessible throughout emerging markets. In those markets, the majority of users who have smartphones are using entry-level devices. The new…