QR Code Press

New Accenture mobile commerce study shows American consumers open to social media ads on television

04/18/201204/18/2012 Jennifer Goula

Augmented reality technology being used in entertainment industry by eone plus

Social media marketing report shows TV is working to push mobile commerce A mobile commerce survey performed by Accenture has shown that 64 percent of American consumers can remember seeing television ads that included social media and QR code symbols such as those for “likes” on Facebook. This indicates that social media is having an impact when it is used in television advertising. Furthermore, the study also determined that 33 percent of consumers in the United States have gone on to interact with the social media that was shown on…

Mobile consumers receive free food through new Chili’s social campaign

04/09/201204/09/2012 Julie Campbell

Mobile marketing campaign designed to bring in the crowds. Chili’s Grill & Bar has announced that it is providing mobile consumers with free food when they check-in to participating locations using their mobile devices. The restaurant chain is using popular social networks such as Facebook Places and Foursquare to help to boost this interactive campaign. Diners who use their smartphones to check-in to the various Chili’s locations from now through the end of may will be offered a free appetizer. The fast casual chain of restaurants is currently present in…

Captain Morgan releases new free Captain’s Conquest mobile social game

03/30/201203/30/2012 Jesse Collins

Captain Morgan, the maker of the Original Spiced Rum, has announced the release of a cutting edge new social game for mobile called “Captain’s Conquest”, that provides its players with rewards for adventure, exploration, and social influence in real life. It is a free download – from both the Apple App Store and the Android Market – that functions by turning the cities in which mobile device users live into an open sea map that encourages its players to navigate throughout the world of Captain Henry Morgan. The purpose of…

Techniques for marketers to reach consumers using mobile social media

03/26/201203/25/2012 Jorge Gonzalez

With Facebook’s recent announcements regarding the changes it will be making for the mobile platform – for example, making the Timeline format available for brands over mobile – marketers are looking into new ways to get the most out of mobile social media by connecting with consumers. There are two primary strategies that are currently being tossed around, which are: • Reaching the mobile audience through Facebook, itself • Using micro sites to boost the social media marketing as a whole In the first effort, there are three main steps…

Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

03/25/201203/24/2012 Stephen Vagus

The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR code generator specifically for this new initiative. Social media has become a very popular medium…