QR Code Press

South Korean social network Ovjet uses augmented reality to stand out amongst the competition

03/07/201203/07/2012 Sam Lambert

South Korea’s Kiwiple is virtual unknown outside of its home country. The company specializing in social networking and its associated technologies and has some big plans on how to make itself the biggest name in social media since Facebook. The company managed to gain some attention around the world in 2010 when it showed off a new augmented reality application for smart phones that was linked to its Ovjet social networking platform. Kiwiple now has ambitious plans to take this application to the next level and become one of the…

Mobile marketers cannot ignore Facebook in their overall content and social marketing strategy

03/06/201203/06/2012 Jesse Collins

The Facebook Marketing Conference was held in New York City this weekend – the first of what will be an annual event – and made a number of new large announcements that targeted their brand/business page owners and that make it ever more clear that the social networking site cannot be ignored in mobile marketing. Beginning March 30, 2012, all of the business pages at Facebook will have undergone their new timeline format conversion. However, business page administrators already have the ability to tinker with the new features in a…

Twitter boosts its mobile marketing efforts

03/05/201203/05/2012 L. Green

Twitter has launched a new mobile advertising expansion in order to include promoted tweets within user timelines that are accessed by way of mobile apps. Users of the social network will start seeing the posts within their own timeline because, according to analyst Rob Enderle, Twitter must begin monetizing each one of their users, regardless of what type of device is used to access the site. He explained that “It’s critical because without the money from ads they can’t expand their services.” Android and iPhone Twitter app users have been…

Facebook to increase advertising on site

03/05/2012 Jennifer Goula

Facebook intends to make new advertising products available that will expose its members to a significantly higher amount of advertising. The social network company is unveiling these new products to provide marketers with additional methods of spreading their messages. This new effort will now include mobile devices, which have previously been exempt from ads on Facebook. According to the chief innovation officer at Leo Burnett Chicago, Mark Renshaw, this new advertising announcement will make Facebook “the biggest mobile marketing platform.” That organization is an element of the Publicis Groupe. Over…

Defense Advanced Research Projects Agency QR code challenge gives users chance to win $40,000

02/27/201202/27/2012 John Montgallo

People in cities across the country started to notice signs being posted as of last Thursday, which challenged them to take part in a task by the Defense Advanced Research Projects Agency, for the chance to win $40,000. They encouraged mobile phone users to be the first to locate and report the special QR codes that are found throughout the country. The signs with these barcodes were left in prominent public display until Sunday afternoon. In order to qualify for a chance to win the grand prize, individuals (other than…