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eMarketer data shows that 23 million American moms have profiles on Facebook

10/21/201110/21/2011 Stephanie Beck

A newly released eMarketer report has shown that Facebook now has more mom profiles than it ever has before, and that the trend for mothers to continue registering with the social media platform is likely to continue in the same upward direction. The report showed that approximately 23 million American mothers who are currently active users of Facebook, meaning that they sign in at least occasionally to update their status, check their accounts, and communicate with their “friends”. As more than two thirds of the mothers on Facebook have children…

Survey shows marketers find social media to be a challenge

10/13/201110/13/2011 Stephanie Beck

A recent study performed by IBM has shown that marketing heads are overwhelmed by the rising quantity of customer data offered by social media sites such as Twitter and Facebook, and while they acknowledge the high potential of social marketing, they do not feel that they are adequately capable of harnessing this potential. The survey indicated that among chief marketing officers, only 26 percent are tracking blogs, and only 40 percent monitor any form of online communication at all. That said, a sizeable 82 percent do say that they continue…

Will the addiction to social media and all things digital continue long into the future?

10/07/201110/07/2011 Jesse Collins

Following a report by Gartner in August 2011 called “Consumer Fatigue with Social Media”, many marketers have been wondering whether or not the digital addiction is the trend that it appears to be, whether it is actually a fad that is on its way out. This has been highlighted by the stories popping up all over the media that have indicated that millions of people have been deactivating their email accounts due to the commercialization, privacy concerns, boredom with the concept, or the lack of interest in sharing everything they…

Rapidly changing Facebook likely has nothing to do with Google+

09/26/201109/26/2011 Jennifer Goula

The fact that Facebook users have been inundated with new features, layouts and other changes to the social networking platform and are becoming rather fatigued with the lack of consistency would make many suspect that it Google+ would benefit, but experts are saying that this is not the case. Over the last three months, there have been at least 14 new official features added to Facebook, including a new photo viewer, video chats, comments features, and an overhaul to the news feed. This wasn’t long after the photo facial recognition…

Facebook aims to make new moves toward media and mobile commerce

09/22/201109/22/2011 Julie Campbell

According to the director of platform partnerships at Facebook, Ethan Beard, the ever evolving social media network, has taken aim at enabling the sharing of media, as well as taking a bigger step into mobile, and using the social connections in order to increase commerce. Beard made this announcement in San Francisco, at the Yerba Buena Arts Center for the first Ad Age Digital West conference. Facebook is also expected to make significant announcements at its developer conference in San Francisco, called f8. There, it is expected that there will…