social media influencers Archives

A third of UK Instagram Shoppers purchase products promoted by influencers

09/20/201809/19/2018 L. Green

New research reveals that UK users of the social media app are swayed by Instagram influencers. It’s no secret that Instagram shoppers are influenced by social media marketing. However, new research from influencer marketing platform, Takumi, has revealed that about a third of UK Instagram users are more likely to buy a product if it was promoted by an influencer on the social media platform. The survey found that 18 – 35-year olds were especially likely to make purchase decisions influenced by Instagram. The Takumi research was carried out by…

Unilever pushes for better social media influencer marketing practices

06/28/201806/27/2018 Amanda Giasson

Unilever wants to see greater transparency in the influencer marketing space. The transnational consumer goods giant is taking a stand against corrupt social media influencer marketing practices. It wants to improve a brand’s ability to measure impact, create a better experience for consumers and fight against fraud in the digital ecosystem. Unilever revealed its three commitments toward supporting advertising transparency. The social media influencer marketing space continues to grow and as it does, Unilever wants to work with honest social platforms to increase visibility and transparency. Unilever announced three commitments…

Facebook Creator app launches for video influencers

11/20/201711/17/2017 Jennifer Goula

The social network is hoping influencers will take the opportunity to build broader communities around content. A new Facebook Creator app launched in the hopes of providing influencers with an opportunity to build strong video communities through the use of quality content. Social media celebrities could use this tool to further their reach and build stronger relationships. The app provides influencers with a Live Creative Kit to enhance their broadcasts with intros and outros. The Facebook Creator app also gives influencers a central inbox in which to view and respond…