A new Mindshare report has suggested that within the next two years, this channel may present challenges. A new industry forecast has just been released by Mindshare, which has revealed that over the next two years, it is likely that advertisers and marketers will find that they are challenged by saturation in the area of social media marketing. This is being predicted as a tremendous amount of consumer data is suddenly being produced in digital media. The prediction stated that as mobile becomes one of the leading areas through which…
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Facebook’s latest feature additions
Over the last few weeks, the Facebook social networking platform has made the most aggressive changes in its history. It now offers its users features such as the Ticker, which is a real-time news feed of a user’s “friend” activity. Similarly, the Timeline feature was added last week in order to make it easier for users to access their older posts. There has been a significant amount of misunderstanding about the changes that have been made. Some of the clarifications that may be necessary include the following: • The Ticker…
Read MoreNokia opens new online store, hopes to get businesses involved in NFC
Nokia is charging ahead with its NFC initiative. The telecom company recently launched a new online store which will offer NFC-enabled marketing materials to businesses around the world. Dubbed the NFC Hub, Nokia is offering to place NFC tags on just about anything, ranging from signboards to business cards. Nokia has been keen to expand the use of NFC technology given the rapid growth of smart phones and the emerging mobile commerce industry. When it comes to NFC, focus is often aimed at the technology’s applications to mobile payments. Several…
Read MoreThe three S’s of mobile marketing today: Shop, Socialize and Scan!
With well over 5 billion people subscribing to mobile services, it’s no wonder that the mobile internets use has gone ballistic. Mobile internet is growing bigger, faster than traditional desktop internet did; and use of mobile internet is driving the mobile device growth rate at a phenomenal speed compared to any past (computer) technology. The newest technologies are merging the digital and physical world; with real-time speed. It’s hard to believe that the first mobile phone call was made back in the 1970’s. It is equally hard to imagine…
Read MoreWeb design firm reveals new QR Code marketing service
Stellar Blue Web Design LLC, an Internet marketing agency, will begin helping clients establish their corporate identity by using QR codes. Stellar Blue believes that the growing number of people using smart phones and other mobile devices, as well as the rapid rate of development of technology supporting barcodes, incorporating QR codes in the branding process is vital. The codes will help bridge the gap in communication between businesses and consumers. The company will begin developing QR codes that can be used for print, video, and other Internet marketing campaigns.…
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