Tag: social media marketing strategy

Online presence with social networking a must for all business models

Sam Lambert
Marketing Plan

In today’s technology driven world it makes sense that businesses would choose to have an internet website. In the past three or four years, companies have been expanding out to social networking sites and things like search engine optimization also. More and more businesses are adapting and blending into an all-inclusive marketing model online. Ten years ago no one would have imagined this type of growth; now, we’ve seen what the power of technology and information can do. The new generation is all about social networking, being mobile and getting…

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University magazine QR codes inject life into print

Jorge Gonzalez
University of Arkansas

The University of Arkansas has joined the ranks of other institutes of higher learning in adopting mobile technology. The university has begun offering a mobile version of their Research Frontiers magazine, made available through the scanning of QR codes with any capable mobile device. The magazine has long been a source for information regarding the multitude of student and faculty research conducted on campus. The move to adopt QR codes is inspired by the often rushed nature of a student’s day. Between class, coursework and social activities, students rarely have…

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Angry Birds app going social with NFC technology

Sam Lambert

  Nokia developers are working with Rovio Mobile, on a new version of Angry Birds. The Finland based company created the hugely successful game almost two years ago for the Apple iOS. Nokia is working with them on an NFC compatible version that will allow players to work together to reach higher levels, as well as play alone.    It seems like everyone is getting ready for the newest wave in mobile technology. Near Field Communications (NFC) has been on the radar for awhile now, but elusively out of reach;…

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