QR Code Press

Facebook’s new policy gives big pharma second thought on social media strategy

06/06/2011 L. Green

The new policy of Facebook on its comments feature somehow caused alarm to Pharmaceutical marketers making some of them now having second thought of maximizing social media strategy. Facebook recently sent letters to pharmaceutical companies informing them that they are no longer allowed to stop the comments features on their respective pages effective August 15. The news came shocking and somewhat hurt many big pharma marketers especially those who are using social media like Facebook as part of its marketing strategies. Most of these pharmaceutical marketers are apprehensive of Facebook’s…

Get social media marketing down pat

05/29/201105/22/2011 Jennifer Goula

A study that surveyed 25 of the top leading retailers in the UK discovered some common mistakes being made when it came to marketing and interacting through social communities. Bad social media can hurt your company, just as good social media can help it. If you aren’t familiar with social media, you should visit a few sites and do some research to see how it works. Social audiences are smart and savvy. It will take more than pushing sales at them to win their favor. Here are some commonly made…

California tour releases their social media campaign for millions of fans

05/17/2011 Stephen Vagus

Last week was the beginning of the Amgen Tour of California, a annual cycling stage race. To mark the occasion, Lance Armstrong, along with Team RadioShack, launched their social media promotion initiatives that will give fans a chance to interact with the race. One is a mobile website where fans can get real time information on the status of racers as well as see messages from coaches and celebrities commentating the race. The other is a scavenger hunt powered by QR codes. While Armstrong will not be participating in the…

A QR code never looked so good!

05/12/201105/12/2011 Stephen Vagus

The world of mobile marketing is getting a little more exciting as Freya, UK based makers of lingerie, unveils their new outdoor marketing campaign. The outdoor campaign was developed by Rees Bradley Hepburn, a prominent advertising agency in the UK. The agency has had success with using QR codes in the past and opted to use the barcodes in Freya’s campaign, believing that the interactivity of the codes will make the campaign more engaging. Freya is yet another British company that has adopted the use of QR codes as smart…

Social media is very fashionable these days…

05/11/201105/11/2011 L. Green

The powerful world of mobile and social media has proven its worth when it comes to being a solid tool for businesses to use to connect with their customers. Now in its second year, the Fashion 2.0 Awards are going strong. Fashion brands and merchants have both discovered how connecting with consumers on social media blogs can change the way people see the fashion industry. Fashion moguls have discovered digital is the place to be. It’s like the fashion revolution is happening all over again. The Fashion 2.0 Awards was…