Tag: social media marketing

Facebook expands partnership with Shopify to promote social commerce

Stephen Vagus
Facebook marketing social media commerce

Companies to work together to make social commerce more prominent Facebook has expanded its partnership with Shopify, a leading e-commerce platform, in order to allow users to use the social network to serve as a digital store. The social network has been working to find a foothold in the mobile commerce space for some years now, but has been unable to do so due to failed initiatives in the past. Facebook’s with Shopify, however, has proven to be relatively successful, thus far. Shopify Facebook Store will provide merchants with a…

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Mobile commerce is getting bigger on Facebook pages

Jennifer Goula
facebook messenger mobile commerce internet

The social network has altered its mobile app to help to boost the ability of businesses to build shopping opportunities. Facebook is currently changing some of the features in its app in order to boost the appeal to businesses that are interested in creating mobile commerce storefronts within their regular pages. The latest design change provides businesses with the chance to create a call to action at the top of each page. That call to action gives businesses the chance to encourage visitors to click in order to visit a…

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Authors are using mobile tech to engage readers

Julie Campbell
mobile tech marketing for book authors

The key to this mobile marketing effort is to make sure that what you’re saying and how you’re saying it is relevant. Mobile tech has become a fantastic way for authors to be able to market their books – print and ebooks – in an affordable way that will greatly appeal to the readers in their target market. From social media marketing to blogging, this technology offers a considerable opportunity. However, just because a writer can complete a masterpiece, it doesn’t mean that he or she is a natural marketer.…

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Free mobile internet from Facebook to expand

L. Green
facebook messenger mobile commerce internet

The social network will be increasing the service in order to increase its usage. Facebook has recently revealed that it has plans to broaden its free mobile internet service following the unveiling of its application in 17 different developing nation over the course of the last year. This was announced by way of a blog post that was made by an executive at Facebook. The company stated that it would be opening a new portal that would allow any mobile operator to offer this mobile internet service under the Facebook…

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Social media marketing product review strategies power up engagement

Julie Campbell

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising budget, then the power of the social media marketing strategy comes from…

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