Tag: social media marketing

Full screen mobile video ads will soon be launched on Facebook

Julie Campbell
facebook messenger mobile commerce internet

The social network is adding this feature to the smaller screen versions of its experience. When it comes to mobile video ads, Facebook is hoping to make this social media marketing experience considerably larger and more interactive as it brings the full screen experience to smartphones and tablets. This move is the next big step to hit the Facebook video experience after auto play was added in December 2014. The company is now experimenting with full display mobile video ads to further enhance its social media marketing experience. This will…

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Top 3 Ways that YouTubers are successfully engaging viewers

Julie Campbell
Justin head social media marketing mogix giveaway

When done right, video bloggers can be experts in social media marketing with hugely effective traffic generation. YouTubers are some of the top leaders when it comes to social media marketing, but just because a video is posted on YouTube, it doesn’t necessarily mean that it will generate the desired results. There are certain techniques and social marketing strategies that must be employed for traffic generation and engagement. Some video bloggers have paid attention to what truly works and have built social media marketing strategies on YouTube that generate a…

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Common book social media marketing strategies could cause FTC problems

Julie Campbell
book author social media marketing strategies

The agency may be getting ready for a crackdown on endorsement, giveaway and contest requirements. The Federal Trade Commission (FTC) has just updated its FAQ page for the first time since 2010 when it comes to endorsement requirements, in a way that could impact the way celebrities and influencers take part in social media marketing campaigns. This could be especially problematic for book marketing strategies that rely on reviews and recommendations. Authors and online book publishers, alike, have carefully designed their social marketing strategies in order to ensure that the…

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Social media marketing myths present sales barrier to indie authors

Julie Campbell
7 Branding Trends to Lookout for in 2021

Inaccurate beliefs are holding back the ability of certain writers to be able to improve their book sales. It has been broadly accepted among indie authors that social media marketing is among the most affordable and effective channels that they can use to be able to reach their readers and promote their latest (and previous) books, but the problem is that there is false information circulating that is reducing the results that many among this community are seeing. Advertising over social media can reach consumers over desktop and mobile platforms,…

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Social media marketing through Twitter gets a boost from Google

Julie Campbell
social media marketing Twitter Sign In Screen

Marketers can now take advantage of the fact that tweets will be included in the search engine’s results. A recent announcement by Google and Twitter has caused marketers and brands, alike, to take a second look at their social media marketing strategies, as their tweets are now being incorporated into search engine results. Tweets are going to begin showing up in the results that are displayed for queries made in the Google app. Tweets will also work their way into mobile web search results and will soon appear in those…

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