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Social media marketing savvy authors cause shift in book sale strategies

05/20/201505/19/2015 Julie Campbell

social media marketing for book promotions authors

Writers ranging from those of bestselling novels to hidden gem indie publications are turning to Facebook, Twitter, and beyond. It wasn’t all that long ago that promoting a book meant that an author would talk to everyone they knew, attend book signings, work to obtain positive reviews, and attempt to make their way into a media interview, but today’s author also needs to use social media marketing to be much more accessible to his or her readers. While traditional marketing methods remain important, SMM is critical for book sales…when done…

Social media marketing partnership forms between Facebook and IBM

05/14/201505/12/2015 Julie Campbell

mobile commerce facebook social media marketing

The two giants are working together to be able to offer integration between both of their platforms. IBM has now announced a new social media marketing partnership with Facebook, which has been designed to make it possible for Facebook ads to be purchased using data that is a combination of that from the social network as well as from the company’s own Marketing Cloud. It will also make it possible for marketers to replicate their Facebook campaigns on other platforms. IBM is far from the first company to reach into…

Pew offers insight for social media marketing to teens

04/13/201504/11/2015 Julie Campbell

teens social media mobile ad reach marketing

Recent research by the firm has shown that adolescents are diversifying their activities on these networks. When it comes to social media marketing, there are certain groups that are specifically considered to be the most appealing targets, and among them is the ever appealing teen group. The reason is that these are individuals who tend to share a great deal more and pay attention to what they see. Therefore, when a new study’s results are released about the way that teens are using social networks, it can be seen as…

Social media marketing research shows age and networks used are linked

04/03/201504/01/2015 Julie Campbell

A recent study has revealed that a person’s age helps to determine the networks that they will use. The results of a new social media marketing study conducted by ComScore has shown that the social network mobile app on which an individual spends the most amount of time can help to reveal his or her age. When it comes to the youngest demographic, the network app most likely to be used was Snapchat. Social media marketing firms may find it interesting that in the United States, 71 percent of Snapchat…

Social media marketing trends have created a culture of e-authors

04/01/201504/28/2015 Guest Post

Social Media Marketing Trends for e authors

As a growing number of consumers read e-books, authors have had to change the way they reach their readers. The e-reader and the tablet have taken the world by storm, particularly among teens and the millennial generation, and these mobile trends are driving authors – particularly those of novels and e-books geared toward those age groups – to have to alter their strategies in engaging their readers by way of careful social media marketing. Upon publishing the first novel in the young adult fiction Perspective book series, “Love at First…