Tag: social media marketing

Celebrities are being investigated for social media advertising practices

John Montgallo
7 Branding Trends to Lookout for in 2021

UK regulator wants full disclosure from celebrities who endorse products on social media. Many celebrities and other influencers use social media advertising to endorse products for companies who pay them to do so. While there is nothing illegal about this practice, the UK regulator Competition and Markets Authority (CMA) is investigating celebrities and other influencers amid concerns that these celebrity social media users are not making it clear when they are paid to endorse products. Celebrities were warned by the UK watchdog that they were breaking Britain’s consumer laws. As…

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Facebook augmented reality ads let consumers digitally try on products

Jennifer Goula
Facebook augmented reality ads starts with sunglasses - rack of sunglasses

Advertisers now have a new way to show off their products on Facebook. Facebook augmented reality ads isn’t just a rumor. Earlier this week, the social media giant announced that it is implementing augmented reality ads into the News Feed. These ads will give Facebook users the chance to digitally try on products. In new ad feature was demoed at an even earlier this week. At a New York City event that took place on Tuesday, July 10th, TY Ahmad-Taylor, the vice president of product marketing for Facebook’s global marketing…

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Unilever pushes for better social media influencer marketing practices

Amanda Giasson
Social media influencer marketing - improve quality

Unilever wants to see greater transparency in the influencer marketing space. The transnational consumer goods giant is taking a stand against corrupt social media influencer marketing practices. It wants to improve a brand’s ability to measure impact, create a better experience for consumers and fight against fraud in the digital ecosystem. Unilever revealed its three commitments toward supporting advertising transparency. The social media influencer marketing space continues to grow and as it does, Unilever wants to work with honest social platforms to increase visibility and transparency. Unilever announced three commitments…

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Sound activated AR Lens Launched by Budweiser for World Cup 2018

Jorge Gonzalez
Sound Activated AR Lens - Budweiser World Cup 2010 Game

The limited edition augmented reality lens will be available to Snapchat users. This week, in partnership with Snapchat, Budweiser will unveil multiple AR (augmented reality) lenses, filters and vertical video ads, including the world`s first sound activated AR lens. Part of Budweiser`s marketing strategy for the 2018 FIFA World Cup, this new technology launched on June 18th to coincide with England`s first match against Tunisia. The unique AR tech is for Snapchat users aged 18 and up. The sound activated AR lens is designed to respond in real-time to the…

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Beat Fever mobile game successfully connects fans and music artists

Sam Lambert
Beat Fever drives players to music streaming services - Apple Music on smartphone

The mobile game is driving millions to music streaming services Beat Fever is a relatively new music-based mobile game app that helps to bring music artists closer to their fans. It has successfully driven millions of streams to music streaming services including Apple Music, Spotify, YouTube and others. The music game has dramatically boosted music streaming. It is not uncommon for music from popular artists to be used in games for consoles, mobile and tablets. That being said, in most cases, fans rarely engage with the music they hear outside…

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