Tag: social media marketing

Terrorist social media marketing? Not on YouTube, says Google

John Montgallo
Terrorist social media marketing

The technology giant has amped its extremism blocking efforts on the video sharing platform, using AI. Terrorist social media marketing – and how to block it – has become an area of central focus for the top platforms as both Facebook and YouTube work to combat the spread of extremist propaganda. Google and Facebook have both opened up to the public in their own ways to tackle this issue. To help fight terrorist social media marketing via YouTube, released an op-ed within the FT newspaper, publicly discussing the way in…

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Facebook Rewards QR codes provide in-store savings

Sam Lambert

The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops. A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase. The reason is that the quick response codes are not only personalized but offer savings or bonuses. When a consumer scans the Facebook Rewards QR codes, they are able to take advantage of discounts and offers when they…

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Will the next Facebook marketing cleanup make ads less spammy?

Julie Campbell
Facebook marketing social media commerce

The social network is boosting its crackdown against ads leading to spam or click-bait websites. The largest social network is once again overhauling its ad posting strategy as the Facebook marketing algorithms crack down on click bait sites. The platform has been struggling with annoying and deceptive advertisements. Previous attempts have thinned the use of these types of ads to a certain degree, but not enough for users. Therefore, the Facebook marketing teams are working to boost the intensity of their efforts to place potentially spammy or click-bait ads in…

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Twitter social media marketing isn’t earning enough for the company

Stephanie Beck
get more followers on twitter

A new strategy is being developed that may involve the use of paid subscriptions on a premium Tweetdeck version. As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck. It is geared toward professionals and would provide them with an ad-free experience. Twitter is looking into this and other potential revenue streams after its advertising has fallen short. The Twitter social media marketing strategy simply isn’t bringing in the revenue…

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YouTube marketing will look different to viewers next year

Jesse Collins
Youtube marketing creators big & small

Google has announced that it will be making significant changes to reduce advertising irritation among users. In an effort to boost the viewing experience, YouTube marketing will be undergoing some considerable changes in 2018. The team is already seeking to bring an end to the forms of advertising that are most annoying to viewers. Google, YouTube’s owner, will soon put an end to certain forms of unskippable advertisements. Among the most common forms of YouTube marketing at the moment are the advertisements that run before, mid-roll and after a video…

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