Tag: social media marketing

Social media marketing taken to next level by teen runaway

Jorge Gonzalez
teen mugshot social media marketing Amy Sharp

Amy Sharp scored huge public attention as well as capture by police following unique Facebook antics. A teen from Australia captured the attention of the world with her unique social media marketing strategy following her recent jail break. She escaped police custody on August 19 after having been held for certain property offenses. The police had been circulating a mug shot in order to help discover her location. The teen, Amy Sharp, took exception to the mug shot being publicly displayed by the police. The police issued a release on…

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The Metrics that Really Matter for Tracking B2B Social Media ROI

Jorge Gonzalez
Tracking B2B Social Media ROI

It’s easy to get caught up in the hunt for social media performance metrics that give you an ego boost. But “vanity metrics” like number of follows, likes, retweets, Klout scores and even shares don’t really indicate anything about the success of your marketing in a business sense. Vanity metrics may look impressive when people click through to your social profile pages to get a sense of how active and engaged you are, which can somewhat help add to your credibility online, but vanity metrics are extremely ineffective as signposts…

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Is mainstream social media marketing under attack from Facebook?

L. Green
mobile commerce facebook social media marketing

The largest social network has now knocked the pins out from under mainstream media posts in newsfeeds. Facebook has recently made some notable newsfeed changes having a big impact on social media marketing. It recently released a blog called “Building a Better News Feed for You.” Within it, it has pointed out some notable changes, particularly a cutback on mainstream media posts. Many are now speculating mainstream media may shrink efforts on Facebook and turn to Twitter. Within the blog post, it said “FRIENDS AND FAMILY COME FIRST: Facebook was…

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Shopify is first to use commerce side of Facebook’s social media marketing

Sam Lambert
Facebook social media mobile marketing buy button

The company has now become the initial user of the conversational shopping feature with Messenger integration. Shopify Inc. has now decided to lead the way when it comes to the upgraded commerce opportunity offered by Facebook’s social media marketing over its multi-channel cloud-based platform that has been created for small and medium sized businesses. It has now integrated with the new Facebook Messenger Platform for offering live customer support. It will also enhance social media marketing through push notifications and offer automatic order confirmations, shipping updates and a great deal…

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Social media marketing is only the beginning for these authors

L. Green
Perspective book series Youtube channel trailer - social media marketing

Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can to spread the word. This effort has turned Giasson and Campbell into the exact opposite of the…

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