The research showed that both the size of the programs and their budgets should increase. Leading provider of digital marketing solutions for smartphones, tablets, email, and social media engagement, StrongMail, has released the findings from its recent survey. The results were printed in a report called the “StrongMail Mobile Marketing Survey 2012” and indicated that the adoption of a number of different forms of mobile marketing were already strong and that they would also be increasing. However, some companies were hesitant to begin due to certain key challenges Though the…
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