QR Code Press

Tablets encourage users to make a purchase

10/01/201110/01/2011 Julie Campbell

A number of newly upgraded e-readers and tablets have now become available to consumers and the users of these devices are proving to be dedicated shoppers; a fact that is not escaping many retailers. As the base models of each of the different devices begin to offer consumers a growing number of shopping-friendly features, retailers are beginning to place their holiday shopping focus on tablets this holiday season, much more than they ever have before. This is because the conversion rate – that is, the number of shoppers who actually…

Google predicts that mobile will represent 15 percent of Black Friday searches

09/09/201109/09/2011 Jennifer Goula

black friday Mobile payments and Shopping Trends

Google has recently announced its forecast that among Black Friday searches, those performed by way of a mobile device will represent 15 percent of the total. As holiday shopping is rapidly approaching, this news is providing important insight into the way that consumers are using their mobile devices, so that merchants can improve the way that they bring traffic to their stores. Google is making these predictions based on a study performed by its AdMob, which showed that 65 percent of the participants in its survey said that they had…

iPad apps provide free helpful cancer information

09/07/201109/07/2011 Andrew Hobbs

A cancer diagnosis can be terrifying, and the ability to obtain information in order to better understand what it is, what treatments and support are available, and how to better cope as the patient or a loved one, can make all the difference. This is how some apps designed for the Apple iPad are hoping to help. A guide to the American Society of Clinical Oncology’s 120 forms of cancer is only one of the services available through the Cancer.net Mobile app. It is a free application that provides useful…

Top mobile marketers recommend focusing on the technique not the device

09/03/201109/03/2011 Stephanie Beck

With the introduction of so many new mobile devices, from smartphones to tablets, and as each one has its own operating system and features, companies are becoming swamped with concerns focused on these various devices, while experts say that they should place their greatest focus on the understanding of mobile’s impact on the business, instead. A report from the venture capital firm, Kleiner Perkins, published earlier this year called “Top Mobile Trends” predicted that a few important occurrences would happen this year. Among them were that for the first time,…

Domino’s Pizza adds iPad app to boost sales

09/03/201109/03/2011 Jesse Collins

Domino’s Pizza has announced that they will be making the ordering process much easier for mobile device owners through their new iPad app that allows their customers to order and customize their favorite pizzas. The app allows U.S. and U.K. customers make their order no matter where they are, as long as they have their iPad device handy. It was developed by Somo. According to the Domino’s Pizza multimedia manager in Bedford, England, Nick Dutch, as the orders being made online were beginning to represent an increasing percentage of overall…