QR Code Press

Retailers use the power of mobile to enhance the in-store experience

09/02/201109/02/2011 Jennifer Goula

As the back to school season hits its peak, retailers are taking advantage of the fact that an increasing number of consumers are using their mobile devices such as smartphones and tablets to comparison shop or obtain information while they are making decisions regarding a purchase. Though brick-and-mortar stores are still using apps to help with online purchases, they are also building apps to help consumers to have an enhanced experience while they are already inside the store. They are trying to improve the way that customers shop, so that…

Android tablets will come with NFC this fall

08/28/2011 Stephanie Beck

This fall, tablet shoppers will, for the first time, have near field communications (NFC) enabled devices available within two of their choices, both of which will be seven-inch Android 2.3 models from TazTag and Sharp. The TazTag device is a combination of NFC with a biometric finger scanner, in addition to Wi-Fi, GPS, ZigBee, Bluetooth, as well as optional 3G. On the other hand, the Sharp RW-T107 is a tablet that is more enterprise-focused which supports Sony Felica’s version of NFC. The two companies made their own separate announcements of…

Will magazine publishers make money from their tablet commerce apps?

08/23/201108/23/2011 Sam Lambert

Magazine publishers are placing a great deal of confidence on apps designed for tablets, with an aggressive new attempt to encourage both new and existing customers to subscribe to new digital editions of their publications. Both Conde Nast and Hearst signed agreements with Apple in May 2011, which allowed tablet users to use the iTunes Store to subscribe to magazines from those publishers. In July, Time made headlines with its announcement that the last 17 of its 21 titles would be available in tablet editions. By that point, Time had…

iPad Google Catalog app released to kick start tablet commerce

08/21/201108/21/2011 L. Green

Google has announced the availability of the new Google Catalogs app, which is a free app that allows iPad shoppers to obtain a digital version of the glossy paper catalogs that consumers are accustomed to receiving in the mail. The app includes popular catalogs such as the Pottery Barn, Williams-Sonoma, Lands’ End, L.L. Bean, Crate and Barrel, and others. Though the app is currently only available to users of iPad devices, a version compatible with Android tablets will also soon be released. According to Abigail Holtz, the product manager for…

The use of QR codes is still increasing

08/15/201108/15/2011 Stephanie Beck

comScore has released its latest data, which has indicated that in the United States, the use of QR codes is still on the rise. In June 2011, 6.2 percent of American mobile users – that is, more than 14 million people – scanned a quick response (QR) barcode using a tablet, smartphone, or other mobile device. According to the senior vice president of mobile at comScore, Mark Donovan, QR barcodes are only a single example of the many different ways that mobile marketing can be used effectively for integration into…