Tag: tcommerce

Ensuring security in a future of mobile commerce

L. Green
nfc technology Mobile Security

As the number of mobile phones such as smartphones, tablets, and other always-on communication devices become more affordable and more common, the mobile commerce environment is equally on the rise, with all of the security risks that are attached to it. After years of popularity of the internet through standard desktop and laptop PCs, businesses are finally understanding that the walls of their physical brick-and-mortar location no longer define their boundaries. Instead, organizations are extending outward in order to achieve greater agility and flexibility so that they can obtain a…

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Android leads the way as mobile connections soar

Jesse Collins
Apple vs Android mobile marketing

According to a number of market reports, Google’s Android is leading the way to bring consumers online using mobile devices, but Apple’s iOS maintains its status at the top in the ad department. Smartphones are rapidly replacing feature phones, while tablets and other devices are being used to connect to the internet virtually everywhere. As a result, marketers are beginning to place a significant amount of their attention on how and when consumers are making these internet connections. Among the predictions currently being made, Gartner has forecasted that global mobile…

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Tablets may lead the way into the future of m-commerce

Jesse Collins
T-Commerce

Though tablets currently represent only 9 percent of the mobile commerce (m-commerce) marketplace, experts who are carefully watching mobile shopping trends are starting to believe that tablet commerce (t-commerce) may be the future for online retailers. One of the main reasons that industry experts are starting to look toward the tablet devices as the future leader of mobile commerce is that the consumers themselves are saying that they prefer the tablet shopping experience to that available on their smartphones. Moreover, while smartphones may be exceptionally popular, the ownership of tablet…

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Auto industry looks to mobile marketing to expand its potential

Stephanie Beck
Mobile Commerce Auto Industry

Following a recent Jumptap study, which indicated that the mobile site viewership is increasing significantly faster than that of conventional online websites, the auto industry is changing its marketing direction to place a more notable focus on the development of mobile sites and other marketing techniques. Consumers have shown that the convenience of being able to access the internet from their mobile device is highly appealing, and are increasingly using their smartphones and tablets to obtain information about products and services they are considering, before they make their final purchase.…

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T-commerce is following right on the heels of m-commerce

Sam Lambert
T-Commerce

While mobile commerce (m-commerce) has been receiving a significant amount of attention, another popular mobile device, the tablet, is now also being recognized as an invaluable vehicle for commerce opportunities. In order to benefit from tablet commerce (t-commerce), businesses need to recognize that a desktop site’s interface is different from that of a tablet. For example, mouse clicks are not tracked on a tablet. Instead, swipes and smudges are what matter. In order to appeal to tablet users, it is recommended that sites should feature multi-touch functionality in the right…

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