QR Code Press

SMS marketing tactics taken to the next level

05/15/2011 Jennifer Goula

Research analysts say texting is a unique marketing avenue because of its wide reach and simplicity. Merchants should personalize marketed text messages, but also follow good practices and send a lot of what could be considered spam. Enlisting the help of a vendor would be best, due to laws regarding spam, but past that it is pretty straight forward. According to a wireless industry trade group, more than 3.5 billion texts are sent and received every day. More than 97 percent of text or SMS marketing messages are opened; of…

New tools to manage your e-commerce biz on the go

03/31/2011 Jennifer Goula

Managing your e-commerce business via mobile applications may be getting easier. Several companies are working on mobile applications for business use. One such company is Brave New Code; they develop applications and plug-in tools for WordPress sites. The escalation of mobile users has created an abundance of companies working on applications for business use. With more people managing their lives on the go, business owners are joining the ranks of the mobile and demanding tools and applications that can help them achieve their goals. Brave New Code was…