travel industry marketing Archives

Survey for travelers shows that a strategy must be multi-device and cross-channel mobile

10/29/2011 Julie Campbell

The results of a recently conducted survey about the travel habits of mobile users have revealed that the planning of leisure trips often includes the widespread use of mobile devices such as smartphones and tablet computers. People who use travel websites as well as apps that are dedicated to travel purposes are using their mobile devices in order to obtain information and to access services. The demand from users of these mobile devices offers travel service providers a notable opportunity to increase their online commerce. That said, in order to…

Mobile commerce: Changing the way we travel

05/16/2011 Stephen Vagus

Proving that QR codes are not just for businesses looking to establish themselves in the burgeoning mobile marketing industry, the barcodes are edging out the competition in the travel industry as the favored means of distributing information to travelers. According to Ayan Banerjee of MindTree, an enterprise solutions consulting firm, the future of travel technology lies firmly in the hands of HTML5, NFC, and QR codes. Each offers travelers with a rich media experience and each has their own areas of expertise and appeal. However, Banerjee believes that QR codes…

Canada uses QR codes around town to interact with tourist

04/18/2011 L. Green

Mobile marketing is a growing trend with many of the world’s businesses, most of them focusing on campaigns powered by QR codes. An increasing number of government agencies are following suit, as is the case with the National Capital Commission of Canada. The agency recently unveiled the use of QR codes in Ottawa as part of an initiative to education visitors of the city’s history. Ottawa’s Terry Fox Statue now features a rather large QR code, which links to a mobile website embedded with a video on the cultural value…