Tag: two dimensional code

Wine entrepreneurs implement QR Code marketing tactics

Stephanie Beck
Example of QR Code on Wine

The Business Journal asked some wine marketers to share their experiences regarding the use of social media… which is related to their recent report entitled “Wineries increase use of smartphone, social media technologies.” Four wine marketers share their tips. For Matteo Fagin of the CT Wine Review, he released his QR Codes on their restaurant menus in order to create a mysterous smartphone event. With the huge success of the event, he says that this QR Code wave will be in common use in his business. Laura from II Palazzone…

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Will the big black and white guy survive in the U.S.

Jennifer Goula
what is a qr code

Not everyone seems to be on the bandwagon for these cute little, black and white, square boxes, known as QR Codes. Are they just misunderstood by the less-than-technically-savvy consumer? After all, they are a progressive advance to advertising and the way we communicate. Facebook, YouTube and Twitter all seemed like an outrageous fad when they first came on the scene. Then advertisers started thinking about the millions of viewers worldwide. That’s when the light came on. Facebook was said to have 2010, fourth quarter profits around 250 million. The majority…

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Norway bus line incorporates codes to help travelers

Stephen Vagus
Norway Kolumbus Line

Norwegian transport company, Kolumbus, has initiated a new QR campaign that is aimed at making bus schedules more easily available. The codes will let anyone with a smart phone track buses wherever they may be. The company has embedded the codes in more than 1,200 bus stops around the country. The codes already show on their printed paper bus schedules, but Kolumbus is sure that people will still want to scan the codes at the stops. The paper schedule only provides estimates whereas the QR schedule provides real-time updates. Another…

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QR codes are gaining strength

Sam Lambert

A chartered surveyors company in the UK has begun using QR codes as part of its business efforts. Berry’s, a company whose practitioners regulate property professionals and surveys property in the United Kingdom, is using QR codes to distribute information on properties that are being sold throughout the nation. “We are going to print QR codes on all our signboards,” says Emily Barber, business development practitioner with Berry’s. “We are hoping it will give prospective buyers the information they need much more quickly.” The company has already had a favorable…

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Codes make for a greener tomorrow

Jesse Collins

San Francisco, California, is experiencing a surge in the green movement. Residents are being encouraged to cut back their environmental impact and “Go Green.” Environmentalism has been an issue of concern throughout the nation, but California has been fervent in looking for sustainable alternatives to energy and lessen their burden on the environment. The newest trend has residents using QR codes to achieve a new level of eco-friendliness. QR codes have been leading the charge in innovations to marketing and advertising, allowing businesses to take advantage of the rise in…

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