QR Code Press

QR codes scanned by 3.3 million consumers in the United Kingdom

09/21/2012 Jesse Collins

The second quarter of 2012 showed tremendous popularity for the mobile barcodes. The latest study regarding the QR code scanning behaviors of smartphone users has revealed that the second quarter of this year was a busy one in the United Kingdom. The research indicated that well over 3 million British consumers used their mobile devices for a scan. The survey was conducted by comScore and involved the participation of 15,000 people in the United Kingdom. The results showed that 11.4 percent of the smartphone using population of the country scanned…

QR codes made from chocolate make a tasty sculpture

09/19/2012 Jennifer Goula

The London Design Festival provided its own unique nod to the importance of mcommerce. This year marked the 10th annual London Design Festival, and it featured an important recognition of the growing influence of mcommerce through a sculpture that formed QR codes made entirely out of chocolate. The sculpture was the result of a collaborative effort between an international chocolatier and a designer. Hotel Chocolat, an international chocolatier based in the United Kingdom, but that has store locations throughout the U.K, across Europe, and in both Boston and New York,…

QR codes used to share a U.K. city’s history with smartphone users

08/31/201208/31/2012 Stephanie Beck

Newport is using mobile commerce through barcodes to share its fascinating past. The South Wales city of Newport, in the United Kingdom is taking important steps into mobile commerce by using QR codes to share its history with visitors and residents, alike. Signs featuring the barcodes are now posted all around the city center as well as at various landmarks. With a smartphone or a tablet computer and any free QR code scanner app, a visitor or a local can scan one of the signs and learn more about the…

QR code featured on the side of a UK bus

08/16/201208/16/2012 Julie Campbell

East Yorkshire Motor Services is appealing to students with smartphones. In an effort to get more young people on the buses, East Yorkshire Motor Services Ltd. (EYMS) has announced that it has now fitted one of its buses with a massive QR code. This barcode is only one of many that are beginning to pop up throughout the country. However, until now, it has been quite rare to see them on the side of buses. The QR code is no stranger to commercial advertisements, but the sides of buses have…

Farmers embrace QR code marketing in effective and informative ways

06/28/201206/28/2012 Sam Lambert

Growers are using barcodes and other mobile technology to draw more customers. Though farmers are associated with tradition, they are also among the first to embrace technology that is proving itself effective for efficiency and profitability, and in this, they have become some of the most creative QR code users. Dewey Square farmers market in Boston and spray painted cows are only some examples. At this particular market, the farmers have been able to use quick response codes and mobile technology to help to inform their customers as well as…