New mobile marketing campaign follows similar stunt on female beach volleyball bikinis. Eamonn O’Kane, a boxer from Ireland, will be sporting a different kind of gear for his weigh in for the Betfair Prizefighter Middleweights match which will be held on Saturday in Kings Hall, Belfast, and it will be featuring QR codes. This eye catching QR code marketing stunt is appropriately named, “Marketing with balls.” Instead of the traditional attire worn for the sport, O’Kane will be wearing his underwear, onto which the barcode is printed. When it is scanned…
Read MoreEye catching Irish boxer sports a QR code in a unique way
