QR Code Press

Reports show a stall in QR Code growth

12/12/201112/12/2011 Julie Campbell

Though QR codes have a great deal of potential for both marketers and consumers they still don’t seem to be catching on, because many people have yet to know what they actually are and how to go about using them. Many people assume that everyone must know what the two dimensional barcodes are and what they’re supposed to do with them, but a recent study has shown that almost eighty percent of college students don’t know what to do with one when they see it. This, from a demographic that…

QR codes to grow more popular next year, according to AT&T survey

12/07/2011 Sam Lambert

A new survey from AT&T Mobility Solutions, the mobile branch of AT&T Inc., shows that stores may be getting more QR codes after the holiday season has come to an end. The company polled 500 of its business clients in order to gain insight on how popular QR codes are becoming amongst businesses. Of those surveyed, 88% had plans to adopt aggressive mobile marketing strategies next year. Most of these plans involved QR codes in some way. AT&T believes that the codes will become more common place next year. Consumer…

Number of adult American QR code users increases by 1 percent since 2010

11/17/201111/17/2011 Sam Lambert

A new Forrester Research study’s findings have been released, and they show that among American adults, 5 percent are using QR codes with their smartphone devices. This is an increase of 1 percent over last year’s figures. When compared to the adoption by consumers, QR code reading software has grown significantly more quickly, while at the same time the adoption of the codes by companies using the 2 dimensional barcodes as a part of their marketing strategy has grown at a notably slower rate. According to Julie Ask, the author…

Scanbuy report shows the growth of QR codes throughout 2011

11/02/2011 Stephanie Beck

Scanbuy, a leading 2D mobile marketing company, has released the latest results on the performance of several QR code campaigns that have formed over the past year. The report, called ScanLife Q3 2011 Trend Report, details how well QR code campaigns have fared and in what fields they have seen the most success. According to the report, the popularity of the codes amongst consumers and businesses has skyrocketed this year due to growing awareness of the codes and more effective marketing strategies. The report shows that in the third quarter…

InMobi data shows 50 percent growth in three months for North America mobile advertising market

10/22/2011 Jorge Gonzalez

The world’s biggest independent mobile ad network, InMobi, has issued its Quarterly Mobile Insights Report: North American Edition, which covered data from July to September 2011 and showed that the region had experienced a tremendous amount of growth in the mobile advertising marketplace. In fact, the InMobi report showed that there was an increase of an enormous 50 percent in that period of only 90 days. InMobi has now achieved almost 27 billion impressions per quarter within the North American region alone. Though it suggested that the top North American…