QR Code Press

Lowes introduces iPhone app to boost its m-commerce strategy

09/07/201109/07/2011 Sam Lambert

Lowe’s, the home improvement chain, has decided to use a new iPhone app to help to boost the foot traffic to its locations by helping consumers to shop and compare products, and design their home projects. Customers are now able to use the iPhone app to look through the inventory offered at Lowe’s and shop for what they want. They can obtain this free app from the Apple App Store. According to Lowe’s, the company is the second-largest retailer for home improvement products in the world. It has 1,775 locations…

Fox Searchlight Pictures releases new film trailers via QR codes

08/26/201108/26/2011 Stephen Vagus

The film industry is beginning to see promise in the use of QR codes. Fox Searchlight Pictures, the film division of Fox Filmed Entertainment, is taking a new approach to using the codes. Traditionally, QR codes are used to distribute information or offer consumers some kind of discount. Fox, however, is leveraging the codes in a new promotional campaign for the upcoming film Martha Marcy May Marlene. The campaign will see the codes used to distribute trailers for the movie, marking the first time movie trailers have been distributed in…

Research shows business mobile marketing budgets on the rise

07/21/201107/21/2011 L. Green

The results of a recent survey performed by the Interactive Advertising Bureau (IAB) have shown that the concerns that had initially held back the progress of mobile marketing have been effectively addressed in order to let it move forward at an explosive rate. The study examined the rate at which mobile advertising is growing, and it showed that many of the problems it had faced – such as those imposed by the limitations of mobile phone technologies or by networks – have been significantly improving through developments in broadband for…

Taking a look at the mobile marketing industry headliners

06/13/201106/13/2011 Sam Lambert

Mobile advertising and marketing has taken the digital marketing industry by storm and the media has not failed to notice. From analytics to SMS and from display advertising to marketing metrics, businesses of all sizes around the world are connecting with current and prospective customers through their mobile devices. In analytics, iLoop Mobile and Webtrends have held the largest headlines recently as the mobile market enabler announced that it has taken on the mobile analytics company as its partner. That said, iLoop Mobile will be gaining a great deal more…