There are new and creative mobile marketing strategies being formulated and executed every day. Many of which are driven by the ever popular QR code. Finding creative ways to use the codes is a sure way to catch the attention of consumers. However, there is no more innovative use for the codes than doing nothing with them at all. Such is the case with David Freidman’s series of “useless” QR codes. Freidman is a professional photographer who attended this year’s SXSW conference in Austin, Texas. The conference played host to…
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