QR codes are beginning to get a lot of attention from print media. Magazines have been using them extensively in advertisements and as a method to drive subscriptions. Newspapers have been taking an interest in the codes in an effort to bridge the gap between online and print content. QR is adding a new facet to consumer engagement and publishers are putting the codes to the test. The Washington Post is the most recent addition to those using QR codes. Many newspapers have been using the QR codes to drive…
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