Tag: wendy’s

QR codes are the heart of a new partnership with Wendy’s

Julie Campbell
wendy's QR codes mobile ads

The fast food restaurant chain is now working with NeoMedia Technologies Inc. for its mobile marketing. It has recently been revealed that the fast food giant, Wendy’s, is now partnering with NeoMedia Technologies Inc. – a mobile barcode management solutions provider – in order to make the firm the exclusive service provider for QR codes for the restaurant chain’s branded promotional activities. This was revealed within a news release that said that NeoMedia’s Neosphere product will be central to campaigns. NeoSphere is the firm’s engine for enterprise grade generation and…

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Mobile payments app feature launched by Wendy’s

John Montgallo
wendy's QR codes mobile ads

The fast food chain’s application will now allow users in three American markets to pay with smartphones. Wendy’s has just announced that it is piloting a mobile payments program within three of its American markets, which will allow customers there to be able to pay for their purchases through the use of their smartphones. If this trial program proves to be successful, then it could mean the expansion of this option to other locations. The My Wendy’s application for users in Austin, Texas, Portland, Oregon, and Albuquerque, New Mexico will…

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